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Keep Eyes on What Matters Most
Let Iris Handle the Details

A centralized cloud-based platform to help you manage and scale your eye care business.​
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Seamless Experience & Workflow Management​

Run Your Eye Care Business Smarter. 

Built by eye care experts, for eye care experts.

Iris understands the optical market challenges because it was designed and built by industry professionals with years of retail, clinical and patient experience.

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Unified Experience

Point of sale & ecommerce in one

Streamline the eye care experience across channels providing centralized data and consistency. ​ Streamline the eye care experience across channels providing centralized data and consistency. ​ ​ Patient Experience​ Scheduling (online, call, walk-in)​ Medical Intake (prior to or at appointment)​ Email & SMS Notifications and Reminders​ Self Check-in at Arrival​ Product Search, Favorites & Recommendations​ Virtual Try-on​ My Account (profile, appointments, order history, clinical records, loyalty clubs and more)​ Cart & Checkout​ Order Status​ ​ Associate/Administrator Experience​ Intuitive Interface (minimum training required)​ Custom Templates & Configurations​ 360 Single View of the Customer Across Channels​ Clinical & Patient Scheduler​ Contact Lens Calculator & Rebate Center​ Promotion, Store & Patient Communication Set-up​ Inventory Catalog/Replenishment Management​ Supply Chain, Lab, Billing & Clinical Integration​ Order Management with Easy Checkout Flows​ Managed Care Claims​

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Omnichannel

Boost customer engagement

Encourage repeat visits by offering patients more ways to engage...​

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EHR & Telehealth

Elevate patient care & accessibility

Increase doctor availability for your patients and streamline clinical and retail operations using our Vision Cloud Solutions (VCS) platform.

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Cloud-based Infrastructure

Integrate with any system for scalable growth

Supports practices of all sizes with flexible infrastructure to grow with your practice.​

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Customized Product Services

Design & manufacture your own brand

Develop your own eyeglass brand from concept to finished product on your shelf.

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Staff Augmentation Services 

Scale to meet real-time demand

Quickly respond to market demand or compliment your team with trained and qualified eye care personnel. Iris technology is integrated across all platforms to flex up support when you need it most.

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Say goodbye to everyday obstacles
that get in the way of delivering great eye care. 

From low patient engagement and inconsistent experiences across channels to staffing challenges, fragmented systems, and compliance concerns—our solutions are designed to streamline operations and create a seamless flow between clinical and retail. 

© 2025 by Now Optics

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